Do it good, but most of all, make it known
DO IT GOOD, BUT MOST OF ALL, MAKE IT KNOWN
This phrase is known, both by communication students and professionals. A concept that has not changed significantly in time, but it has evolved and allows many companies, including Always Group, to commit ourselves on doing our work correctly and also being known for this.
We understand that working correctly means satisfying our clients, doing more to what they are expecting, but it also means that we must know how to improve and offer them a solution. That is to say, doing our work satisfactorily. Is this it? Actually, it isn’t.
What do we mean when we say “working correctly”?
Working correctly is looking to our clients cleanly but asking ourselves about their gaze. Guessing what worries our client, so that we can place him/her in front of their terrors. We must know what thrills our client and propose them to grab it, even though the method is new for him. We should also be conscious that a “no” from our clients means always no, except for us.
In the end, our work should make our clients ask why, how, who, for what. This is why it is so important to know what we want to play for, with what tools are we going to work with and how are we going to play the match.
And how do we communicate our work?
The best prescriber of a company is the company itself; how is the people going to know more of me than myself?
However, when we normally talk about ourselves, we can tend to over eulogise us or even fall in the condescendence, although we “use simple words”, as the Communication manager has told us to do.
There is always a question to ask ourselves before “consider us the centre of the world”: how much time would you stand someone talking about itself? It is obvious that not a lot of time, so today we won’t talk about ourselves or our services of Branded Content, Story Telling Marketing based on Sport Values or even Experiential Events.
Today we are telling you, in an infographic, how do we do our work, so please tell us what do you think. But, if you know anyone that might be interested in our services, don’t wait to tell them and tell us 😉