IAG GAMES 2015 – THE OTHER MAKING OFF
THE OTHER MAKING OFF
The ITU (International Telecommunication Union), internal UN agency decided to assign , Always Group the organization of the 42nd Inter Agency Games (AIG), on the Costa Dorada (Tarragona), thanks to the project that surpassed all its competitors.
And from there it all begins. No, that’s not the begining. Indeed, everything begins many months before when Always Group knows that the company may participate in the application of this edition of the IAG.
The beginning of the beginning
As in a film to organize an event takes many hours of work that are not seen. Dedication that goes beyond the end of filming or in our case, the work day of the event and that is something the customer rarely knows because it is not shown in the famous “making off about what happens in the backstage.”
First of all you have to decide whether or not to participate.Even if it doesnt seem like this, the decision can not be improvised, or taken lightly. In any project of this magnitude the first decision is from the general direction, which assesses criteria such as the ability to innovate, the suitability of the project in regard of the the objectives of the company, the growth of the brand image and, of course, the profitability.
Clear objectives, proper equipment
From the moment that the suitability of the project is agreed, structured and dimensioned supply. Nothing is left to chance.Although Always Group started here with the experience of having organized two years ago the 40 games and have 15 years experience organizing events, it was a new project and therefore needs a new approach.To generate a winning project, the first thing to do is to pick a winner leadership. A Project Director responsible is assigned.to Form a winning team with specific profiles: strategy, creativity, and customer Producers A Schedule master created with the goals, timing, actions, responsables and roles. And then we start the project that undoubtedly will be the winer.A process that raises the early stages: What goals does the client have? What to expect from us and what can others offer ? How to surprise and offer something not expected? What are the dificulties that we will find ?, etc. In conclusion, the first brainstorming objectives.And then … then the talent that involvs every Always project and obviously,like the good magicians if you wanna know the trick you have to come see the show.