TRAINING EXPERIENCE, ONE DAY TO GROW AND BELIEVE

ACTIVATION PLANS

Training Experience, devirtualising as a method to activate and generate synergies.

Devirtualization is a term used in Social Networks to name when people meet outside their online world to get to know each other, either with a meeting, a congress, a forum or something similar.

In Iberdrola Green Runners we were conscious we had to “devirtualise” our runners, because, after 6 months of online hard work, we had to move them to an offline environment. With this objective we designed Iberdrola’s Training Experience Day, a step further in the Branded Content Program Always Group designed for Iberdrola.

A program that would allow a technical – sports day with the trainer, our runners to share a technical and sports day with our Trainer, but completely different to a “purely formal meeting” normally designed to meet each other and chat a bit. This event would be a final trial before the main goal, running NYC Marathon, that would be held in less than two months from that date.

Our personal trainer had a surprise for them. During the whole event (one day in Bilbao and another in Madrid), our runners had to face the toughest workout in 6 months of training: a circuit prepared by our trainer that would take all of them to their limits.

It was an exigent and selective circuit, equivalent to running 21km based on stages that combined technique, strength and speed and that made them work and sweat as much as they could.

They worked their strength through muscular work (proprioception, mix of jumps, one leg squats, pushups…)

Technique workouts were based on the correct way of running (strides, using arms, etc.). We prepared an Effort Measurement and a Cognitive Test (consisting on the repetition of efforts and maintaining and varying efforts) and Speed was also tested, with active resting in each stage.

This was a huge effort for them, that would enable us to see “in situ” the evolution of the athletes after 6 months of hard training sessions and be aware of the point each of them were and adapt their program and routines for the big date: New York City Marathon, that would be run on November 2^nd.

Demanding, tough but motivating where some of the adjectives used by runners to describe their feeling on the workout days, an experience that made them grow and believe in themselves, not only as athletes but as individuals.

This was the last stop previous to New York City’s Marathon. A great sport and personal challenge for our guests, that, thanks to the Branded Content Program Iberdrola Green Runners, it would be faced with a superb preparation and motivation. New York City Marathon would become one of the most beautiful days of their life as runners.