YAMAHA RUSSIA – VALENCIA’S EXPERIENCE
A global brand like Yamaha, with different divisions and offices around the world, is such a big corporation that it is sometimes difficult for their workers to feel the dimension of the company worldwide.
Yamaha Russia was looking to generate an unique experience for their best annual dealers in Valencia, as it was the closing final race of MotoGP Calendar. Always Group was selected to manage and design their stay in Valencia, an experience that should include all their values; sport, passion, speed and excellence.
What better place to be than Valencia? We designed an incredible journey that included a flamenco show, paella degustation, free time for leisure and shopping, a dinner at a one Star Michelin Restaurant, and of course, all the action of MotoGP’s last race. An experience made for a Champion Brand!
- Always Area: Always Events
- Category: Experience Development and Management
- Client: Yamaha Europe
- Date: November 2013